Twitter has somehow become the latest fad in communications, even though you can only communicate with 140 letters or less.
Here is Martin Luther King’s “I Have A Dream” speech in 140 characters allowed on Twitter: My dream: 1 day ths nation’ll rise up & live the tru meaning of creed: “We hold thes truth 2 be self-evident: that all men R created equl.”
Yet, Twitter, Facebook and other forms of social media, while appearing to be almost juvenile, are turning other forms of communication and marketing on their heads.
Why?
People want to be in control. Using the new social media tools, they get to control who and what they pay attention to. Everyone is busy these days, and everyone is bombarded with information. With social media, they can stay in contact with people they like, and shut out those they don’t. They can work on their own time, and can say one thing and send it out to many.
I remember my younger days, where the telephone was on the wall, televisions only showed three channels, and if you wanted something you found it in the Ma Bell Yellow Pages or in the Sears catalog.
Those days are long past, but many marketers still try to treat prospective customers the same: Make them listen to the sales spiel, whether they want to or not.
People are spending more and more time using social media to stay connected. Social Media is permission based – meaning people have to give you permission to contact them, and can revoke that permission at any time.
This means you need to treat people differently to be successful. You need to add value to their lives, or they will simply block you, maybe forever.
Add value, and you can have thousands of loyal followers, although for many of us a couple hundred paying fans is all we ask for.
They also pass what they like, or dislike, about you to others. Remember, they can contact hundreds of their friends and followers in the touch of a keystroke.
Nobody is liked by everybody, and we all make mistakes. So we can expect to get hammered on Twitter occasionally. But if we create value, that could go out to thousands of prospective clients we couldn’t otherwise reach.
If you want to do inexpensive, effective marketing, consider Social Media Marketing.
If you want to learn how to get started, sign up for one of our teleconferences on the subject: www.8secrets.biz
Trust. One of those 10 touches.
Customers don’t buy when first hear of them
May be 4-5 before they even recognize your name
Ten times before people are ready to buy.
What happens if they only hear of you 5 times?
Clients only by mandatory things when worried,
but want to buy when things get better.
Continue to market, but stay within low budget.
But have to have enough resources to make the ten times.
Social Media Marketing
Blogs work
If you’d like to learn more, consider calling into one of our teleconferences.
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